As best friends and moms, we love spending time with our kids—but let’s be honest, there are only so many Hot Wheels races or Barbie pool parties we could endure before losing our minds. We adore being moms, but when it came to playing with our kids, we realized something was missing. It wasn’t them—it was the toys.

We wanted toys that were timeless, high-quality, and engaging—something that wouldn’t end up in the donation pile after just one season. But when we searched, we kept running into the same problem: toys were either beautiful or fun for kids, but rarely both. The block sets we found were huge and expensive, but they didn’t hold anyone’s attention for long.

Frustrated, we decided to take matters into our own hands. We combined everything we loved about different block sets, added our own twist, and created something entirely new. Soon, our creation had taken over the neighborhood. Everyone—from April’s 10-month-old baby to Marissa’s 90-year-old grandmother—was enchanted by the blocks.

As we watched people of all ages playing together, laughing, and connecting, we knew we had made something truly special. And that’s how our journey began.